Kenya Hara is a Japanese graphic designer, curator ，and writer. He is a graduate of Musashino Art University. Hara is one of the leading designers in Japan and his books Designing Design and White is recognized as essential for anyone studying design theory and aesthetics. Hara has been the art director of Muji since 2001and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998. In 2008, Hara partnered with fashion label Kenzo for the launch of its men's fragrance Kenzo Power. He also designed the official posters for EXPO 2005 Aichi, created the signage system for the Umeda Hospital and the visual identity for the Nagasaki Prefectural Art Museum, worked on the new design for the Matsuya department store in Ginza, among many other design projects.

Kenya Hara's minimalism is popular with many people, and he himself advocates it. So I chose Kenya Hara's representative minimalist works. One of them, MUJI, takes minimalism to the extreme. Minimalism is reflected in its LOGO, packaging and store design. Minimalism is also used in my magazine layout design, and the main color is white. Minimalism is a style of living and art that is meant to be minimalist and to reject anything that goes against it.